Now as I may or may not have mentioned before, I am at a critical stage in my career as a wine broker – finding clients. I go on a daily quest to seek out wine drinking, money spending, life living individuals, for me, this means cold calling and turning on the charm and using my genuine love for our products to entice people into my world.
My excitement and love for our wine is not hard to miss and that has proven to be a huge drawing point for most. I mean if this wine is the best thing that I have ever put my lips to the glass for then certainly you need to try it right? Well for some yes, for some it takes a little more persuasion.
The thing is though, that by speaking to an uncountable number of people on a daily basis I am learning a lot about the different types of people out there.
1. The closed-minded Mr. Routine:
This guy knows what he likes and likes what he knows. He is very happy buying his el- cheapo wine from the little guy at the little wine shop down the street. No, the guy behind the counter probably doesn’t know red from white but hell, if he says it’s good it must be. For this guy, no matter how good I make my wine sound he is just not going to budge, even though I know I can get him better juice at a better price.
2. The Mr. I think I know it All:
I kind of like these people because they put up a bit of a fight. They think they know what they like and more importantly what is good. Here’s a tip to you – just because the restaurants charge you $150 per bottle does not mean it’s the best wine in the world. It just means that the restaurant knows that you can afford that price and don’t know any better to rather bring your own wine and pay $50 corkage.
3. The Mrs. I really want to buy but need to ask my husband:
Come on ladies, get it together! Do you ask your husband every time you want to buy a new pair of shoes? A gorgeous handbag? A new dress? I mean how many times do you call him from the mall when on a shopping spree? I’m gonna take a guess…none? You know that you can afford the wine and you know that he’s gonna drink the wine. So why do you need approval to buy the wine? Besides, did he ask your permission when he bought that Mercedes?
4. Mr. I know what I like, Like what I know but am also open to suggestion:
Now these are my favorites. These people know their stuff, they know what they like and where to get it. But they are also willing to try new things. They are always looking for new avenues to get their hands on the juice and they are genuinely interested in what you have to offer. They will listen to you and trust your recommendations as long as you talk their language.
5. Mr. I don’t know what you’re saying but I like the way it sounds:
I love this guy. He loves wine; he just doesn’t know anything about it. This scares him but excites him when you call because he has not found a way to learn and he knows that by trusting you he will get the good stuff that he is going to love. He has the money to try new things and is not afraid to jump in the deep end with you.
6. Mr. I don’t really know what you’re saying but I think I like the way it sounds, I’m just not sure:
This guy is similar to the one prior. He doesn’t know what you’re saying but he likes the way it sounds. He knows he wants to jump in the deep end but he’s a little bit scared. By having the initial conversation you have coaxed him into putting his toe in the water. I like dealing with these people because a little bit of hesitation is always good. After all, if you can hold his hand and lead him into the wonderful world of wine then he will follow you for like and trust your judgment. He just needs some guidance and a soft little push in the right direction.
Of course I just scratched the tip of the ice berg here and there are copious amounts of all sorts of personalities out there. This also doesn’t only apply to my job but to so many out there. Think of the people that you deal with on a daily basis, no matter in what capacity.
The trick with all these people is letting your personality shine through. No one is that set in their ways that a little smile and friendliness cannot bring them out of the darkness and into the light of your world. You need to make them love you and then they will fall in love with what you have to offer.
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